When considering working with an email marketing company the list is a very important aspect to consider. Before you choose your company it is important to know the answers to the following questions.
How were the email addresses obtained?
Lists can be obtained in many different ways, some which are more covert than others. Opt-In lists are often the most effective for sending messages because the recipient has chosen to receive this type of information. An Opt- In list will insure that you are targeting a willing audience with your message.
Is the list patrolled to insure e-mail viability?
It is important that a list is patrolled frequently in order to insure that all recipients have ended up on the list by their own choice. It is also important to insure that the emails on the list are in fact linked to physical email addresses. Choosing a company that patrols the list often will insure that you are paying for active email accounts and that your message is being heard.
How do you prevent list fatigue?
If a company uses one list for all of its clients, there may be a good response in the beginning, but after the same people are sent emails over and over again they stop listening to the messages you are sending. A list should constantly be repopulated with new e-mail address in order to avoid this type of fatigue.
How large is the list?
In the email marketing industry, size matters. You want a list that will communicate to a large, willing, and appropriate audience. When considering an email marketing company look for one with a relatively large list that can be divided into subgroups based on specific locations or target markets.
YellowBox has the largest Opt-In email list with the ability to effectively target audiences locally, regionally, and nationally. We patrol and update our list frequently to ensure viability. Contact us for a free consultation and pricing. http://www.yellowboxllc.com/contactUs.asp
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