Social Media has created new opportunities for companies to interact with their customers on a more personal basis. Social Media is like having a 24/7 focus group, providing true insights to your products, services, and overall brand. Your companies twitter account is a gold mine of insight to your consumers. Instead of using the traditional in house marketing department to create your email marketing campaign look to the insight of your social media sites. Taking a step outside of your walls will force you to confront the positive and negative views consumers hold. Use the following aspects of your social media sites to create a powerful and relevant email marketing campaign.
-How your customers and prospects voted on polls
-Frequently asked questions (other than those you've answered elsewhere)
-Recurring complaints or grievances
-Extremely positive or negative things said about your products or brand
-Experiences (good or bad) customers have had with competitors
-Content prospects shared, retweeted, Liked, clicked, listened to, watched, or commented on
Once you have gained insight into your consumers mind contact us to design and distribute your email marketing campaign at www.yellowboxllc.com , home of the largest Opt-In email list in the US.
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