You constructed your marketing campaign, you sent it out to a perfectly segmented market, and you have even seen an increase in the number of hits on your website. The only problem is that no one is purchasing your products or services. Many companies get caught up in the details of creating an effective email marketing campaign and forget to supercharge their landing pages. The whole point of creating an email marketing campaign is to get people on to your site and buying your products so it is imperative that your landing pages assist in achieving that goal. Here are a few tips to supercharge your landing pages and increase your sales.
Maximize the Focal Point
Most online viewers can only focus on one thing at a time. So although you may have a bunch of great stuff on your site, find the focal point and make sure it's declaring your message loud and clear. If your email message is about a specific product or service be sure that it is a major focal point on your landing page. To often we get our subscribers to our page and forget what it is we sent them there for.
Make the Message Count
If it takes 2-3 seconds to read a sentence, that sentence better matter to the reader. Does your main message apply directly to the needs/wants of your target market? Don't be clever, elusive, or try to reach everyone. Focus on your target market and speak directly to their emotions.
Give Them Something to Do
Most viewers are searching for a site they can DO something on. Provide them with forums, blogs and other ways to connect with you and like-minded consumers. And don't forget to offer something free in exchange for their contact information. This is a great way to create more touch points and continue to grow your list.
Give Them a Reason to Return
Keep your site up-to-date and full of interesting, valuable information. When your viewers realize that you are constantly updating your site, they are much more likely to return. This is great for introducing new promotions or product developments.
Once you have your landing pages up and ready contact YellowBoxLLC, home of the largest Opt-In email list in the US, and let us create and distribute an effective email marketing campaign today.http://www.yellowboxllc.com/contactUs.asp
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