Creating Powerful Email Marketing Strategies

If you want to make an impact in the minds of current and potential consumers your marketing campaign needs to have a strategy. Many of the techniques you have used to create strategic marketing campaigns are applicable in the email marketing realm. Below are a few tips and techniques to help you create a powerful email marketing strategy.

Segmentation
Segmentation is the process of dividing your target market into smaller more specific subgroups. Generally these subgroups are created due to different needs and therefore a different message. Once you have segmented your target market into smaller subgroups it is time to learn as much as possible about each subgroup and their specific needs. Segmentation insures that you are sending only relevant massages and therefore increasing your presence in the consumers mind.

Think like a Subscriber
Now that you have created specific market segmentations it is time to get inside the consumers mind. Put yourself in the position of your market segment and try to understand their behavior. If you are targeting teenagers it may be beneficial to research how teenagers interact with the internet and email. Go to the places where this market segment goes and watch their behavior. Then construct your email marketing campaign around those behaviors.

Knowledge of How to Entice Subscribers to Act
If you have done a thorough job of segmenting your target market you should have a good idea of how to entice them to act. Every segment of your market will respond differently to certain messages. Here are some questions to ask yourself about your market segments to gain insight into their behavior.
What colors are appropriate for this segment?
Is there a specific language or font that is better for this segment?
Is there a certain promotion this segment partakes in more regularly?
Is there a certain time of day that messages are more relevant?
Is email perceived as a burden or welcomed information? (this question will give insight into whether or not this is an effective marketing channel and how often to send emails.)

Automation
An automated email marketing system has automatic triggers that send emails when a consumer performs a specific task. For example if a consumer purchases a product from your site a complimentary confirmation number and receipt will automatically be sent to their email address. Having an automated email marketing system ensures that all consumer touch points are used to a maximum and minimizes the amount of time you have to spend sending emails to your consumers. Automation works best for pre purchase, post purchase, and follow up emails.

Practice Discipline
Although an automated email system is useful and efficient you should practice self discipline when it comes to flooding your consumers with emails. Many email marketing experts suggest 2 emails a month in addition to pre and post purchase automated emails.

YellowBox LLC is your one stop shop for your email marketing campaign. We have the largest Opt-In email list in the US which can be segmented to target local, regional, and national markets. For a free consultation and pricing contact us at www.yellowboxllc.com