The top 5 reasons that Email Marketing is Effective

1. You can test and measure reactions to your message easily
The most important piece of a marketing campaign is in its effectiveness. Marketers spend millions of dollars analyzing the ROI (Return on Investment) of all kinds of marketing messages, however some are easier to measure than others. With email marketing there are approximately 8 different measures of effectiveness, which can help you understand how your market is responding. With these measurements you can determine how effective your message is, if your message is targeting the proper demographic and how many people are moving forward with your call to action.

2. It’s active: it let’s you push the message to an eager audience
Passive marketing is when your brand is put in the minds of customers without asking them for anything in return. A good example of passive marketing is letterhead or business cards that have your company’s name, but nothing else. Active marketing is anything that asks customers to get involved with your brand by making a purchase or attending an upcoming sale event. A good marketing campaign should contain both types of marketing to accurately position your brand in the customers mind. Email marketing allows you to create a tailored active message that reaches eager customers that are ready to act.

3. It is much less expensive than traditional forms of advertising such as direct mail, magazine, TV, or radio.
With the increasing costs of fuel, stamps, and airtime, advertising campaigns can become extremely costly without providing a large ROI. Creating an email and sending it to a targeted list of customers costs pennies on the dollar and has drastic results in terms of ROI. Email advertising has an ROI of $42.08 for every dollar spent, compared to direct mail which only has an ROI of $7.34 for every dollar spent. The Internet is the wave of the future and many consumers are looking to be contacted through these channels and have learned to tune out many of the messages from more traditional marketing methods.

4. You can reach a much larger audience
With a majority of other marketing campaigns, the price directly increases with the number of people you are trying to reach. With e-mail marketing the price to resend an email is so minimal that you can afford to reach a larger audience on a much smaller budget.

5. E-mail advertising has the highest return on investment over all other advertising media
Your return on investment (ROI) is measured as the benefit (return) of an investment divided by the cost of the investment. The higher the ROI the more efficient you were in spending your advertising dollars. With the minimal costs of email marketing and the extremely high response rates you can’t afford not to advertise through this channel. Remember for every dollar you spend in email marketing you will get $42.08 back in customer purchases.

Attention: To get the most out of your Email marketing campaign contact us at Yellowboxllc.com. The home of the largest opt-in email list.