You constructed your marketing campaign, you sent it out to a perfectly segmented market, and you have even seen an increase in the number of hits on your website. The only problem is that no one is purchasing your products or services. Many companies get caught up in the details of creating an effective email marketing campaign and forget to supercharge their landing pages. The whole point of creating an email marketing campaign is to get people on to your site and buying your products so it is imperative that your landing pages assist in achieving that goal. Here are a few tips to supercharge your landing pages and increase your sales.
Maximize the Focal Point
Most online viewers can only focus on one thing at a time. So although you may have a bunch of great stuff on your site, find the focal point and make sure it's declaring your message loud and clear. If your email message is about a specific product or service be sure that it is a major focal point on your landing page. To often we get our subscribers to our page and forget what it is we sent them there for.
Make the Message Count
If it takes 2-3 seconds to read a sentence, that sentence better matter to the reader. Does your main message apply directly to the needs/wants of your target market? Don't be clever, elusive, or try to reach everyone. Focus on your target market and speak directly to their emotions.
Give Them Something to Do
Most viewers are searching for a site they can DO something on. Provide them with forums, blogs and other ways to connect with you and like-minded consumers. And don't forget to offer something free in exchange for their contact information. This is a great way to create more touch points and continue to grow your list.
Give Them a Reason to Return
Keep your site up-to-date and full of interesting, valuable information. When your viewers realize that you are constantly updating your site, they are much more likely to return. This is great for introducing new promotions or product developments.
Once you have your landing pages up and ready contact YellowBoxLLC, home of the largest Opt-In email list in the US, and let us create and distribute an effective email marketing campaign today.http://www.yellowboxllc.com/contactUs.asp
Thursday, July 29, 2010
Thursday, July 22, 2010
3 Unconventional Tips on How to Write Good Email Marketing Content
When it comes to Email Marketing it is easy to get caught up in the details of when the message will be sent and who it will be sent to. The problem with this approach is that the most important part of the email is forgotten altogether. What is written in the email, often referred to as the copy, is far more important than any other logistical detail. Sending a message with poor copy is like sending a bottle without a message into the turbulent online ocean. Below are some unconventional tips to take your copy to the next level, and increase your campaign's overall effectiveness.
1. Words should play each of the 9 roles in your content
Mark Brownlow from Email Marketing Reports suggests that words are the key to the success of your Email marketing campaign. There are 9 different marketing roles that words play which can be divided into the following categories: Engage and Guide, Drive A Response, and Functional Support. Good e-mail marketing content will use these roles to convey the appropriate brand image.
2. Be a Thought Creator
If you want your copy to stand out from the rest of the messages out there you must strive to be a Thought Creator. Most companies send messages filled with facts and information about a service or product. To be a Though Creator not only informs the customer of your product but gets them thinking in a different way. You may encourage them to think about your company or service in a different light, or help them to question their previous purchasing behavior. All tactics are effective steps to becoming a successful Thought Creator.
3. Be aware of how content will appear
When writing an email that will get a response try not to worry so much about what is written and when the email is sent, but more about how the words are arranged on the page. It doesn’t matter how great your content is if the reader feels overwhelmed by the number of words on the page. Break paragraphs into smaller more tangible pieces, vary the length of paragraphs to avoid monotony, create a reading landscape with contours and diversity. To see how important this is check out this the results of this eye tracking study.
Monday, July 19, 2010
The top 5 reasons that Email Marketing is Effective
1. You can test and measure reactions to your message easily
The most important piece of a marketing campaign is in its effectiveness. Marketers spend millions of dollars analyzing the ROI (Return on Investment) of all kinds of marketing messages, however some are easier to measure than others. With email marketing there are approximately 8 different measures of effectiveness, which can help you understand how your market is responding. With these measurements you can determine how effective your message is, if your message is targeting the proper demographic and how many people are moving forward with your call to action.
2. It’s active: it let’s you push the message to an eager audience
Passive marketing is when your brand is put in the minds of customers without asking them for anything in return. A good example of passive marketing is letterhead or business cards that have your company’s name, but nothing else. Active marketing is anything that asks customers to get involved with your brand by making a purchase or attending an upcoming sale event. A good marketing campaign should contain both types of marketing to accurately position your brand in the customers mind. Email marketing allows you to create a tailored active message that reaches eager customers that are ready to act.
3. It is much less expensive than traditional forms of advertising such as direct mail, magazine, TV, or radio.
With the increasing costs of fuel, stamps, and airtime, advertising campaigns can become extremely costly without providing a large ROI. Creating an email and sending it to a targeted list of customers costs pennies on the dollar and has drastic results in terms of ROI. Email advertising has an ROI of $42.08 for every dollar spent, compared to direct mail which only has an ROI of $7.34 for every dollar spent. The Internet is the wave of the future and many consumers are looking to be contacted through these channels and have learned to tune out many of the messages from more traditional marketing methods.
4. You can reach a much larger audience
With a majority of other marketing campaigns, the price directly increases with the number of people you are trying to reach. With e-mail marketing the price to resend an email is so minimal that you can afford to reach a larger audience on a much smaller budget.
5. E-mail advertising has the highest return on investment over all other advertising media
Your return on investment (ROI) is measured as the benefit (return) of an investment divided by the cost of the investment. The higher the ROI the more efficient you were in spending your advertising dollars. With the minimal costs of email marketing and the extremely high response rates you can’t afford not to advertise through this channel. Remember for every dollar you spend in email marketing you will get $42.08 back in customer purchases.
Attention: To get the most out of your Email marketing campaign contact us at Yellowboxllc.com. The home of the largest opt-in email list.
The most important piece of a marketing campaign is in its effectiveness. Marketers spend millions of dollars analyzing the ROI (Return on Investment) of all kinds of marketing messages, however some are easier to measure than others. With email marketing there are approximately 8 different measures of effectiveness, which can help you understand how your market is responding. With these measurements you can determine how effective your message is, if your message is targeting the proper demographic and how many people are moving forward with your call to action.
2. It’s active: it let’s you push the message to an eager audience
Passive marketing is when your brand is put in the minds of customers without asking them for anything in return. A good example of passive marketing is letterhead or business cards that have your company’s name, but nothing else. Active marketing is anything that asks customers to get involved with your brand by making a purchase or attending an upcoming sale event. A good marketing campaign should contain both types of marketing to accurately position your brand in the customers mind. Email marketing allows you to create a tailored active message that reaches eager customers that are ready to act.
3. It is much less expensive than traditional forms of advertising such as direct mail, magazine, TV, or radio.
With the increasing costs of fuel, stamps, and airtime, advertising campaigns can become extremely costly without providing a large ROI. Creating an email and sending it to a targeted list of customers costs pennies on the dollar and has drastic results in terms of ROI. Email advertising has an ROI of $42.08 for every dollar spent, compared to direct mail which only has an ROI of $7.34 for every dollar spent. The Internet is the wave of the future and many consumers are looking to be contacted through these channels and have learned to tune out many of the messages from more traditional marketing methods.
4. You can reach a much larger audience
With a majority of other marketing campaigns, the price directly increases with the number of people you are trying to reach. With e-mail marketing the price to resend an email is so minimal that you can afford to reach a larger audience on a much smaller budget.
5. E-mail advertising has the highest return on investment over all other advertising media
Your return on investment (ROI) is measured as the benefit (return) of an investment divided by the cost of the investment. The higher the ROI the more efficient you were in spending your advertising dollars. With the minimal costs of email marketing and the extremely high response rates you can’t afford not to advertise through this channel. Remember for every dollar you spend in email marketing you will get $42.08 back in customer purchases.
Attention: To get the most out of your Email marketing campaign contact us at Yellowboxllc.com. The home of the largest opt-in email list.
Thursday, July 8, 2010
What you Should Know Before Using an Email Marketing Company
When considering working with an email marketing company the list is a very important aspect to consider. Before you choose your company it is important to know the answers to the following questions.
How were the email addresses obtained?
Lists can be obtained in many different ways, some which are more covert than others. Opt-In lists are often the most effective for sending messages because the recipient has chosen to receive this type of information. An Opt- In list will insure that you are targeting a willing audience with your message.
Is the list patrolled to insure e-mail viability?
It is important that a list is patrolled frequently in order to insure that all recipients have ended up on the list by their own choice. It is also important to insure that the emails on the list are in fact linked to physical email addresses. Choosing a company that patrols the list often will insure that you are paying for active email accounts and that your message is being heard.
How do you prevent list fatigue?
If a company uses one list for all of its clients, there may be a good response in the beginning, but after the same people are sent emails over and over again they stop listening to the messages you are sending. A list should constantly be repopulated with new e-mail address in order to avoid this type of fatigue.
How large is the list?
In the email marketing industry, size matters. You want a list that will communicate to a large, willing, and appropriate audience. When considering an email marketing company look for one with a relatively large list that can be divided into subgroups based on specific locations or target markets.
YellowBox has the largest Opt-In email list with the ability to effectively target audiences locally, regionally, and nationally. We patrol and update our list frequently to ensure viability. Contact us for a free consultation and pricing. http://www.yellowboxllc.com/contactUs.asp
How were the email addresses obtained?
Lists can be obtained in many different ways, some which are more covert than others. Opt-In lists are often the most effective for sending messages because the recipient has chosen to receive this type of information. An Opt- In list will insure that you are targeting a willing audience with your message.
Is the list patrolled to insure e-mail viability?
It is important that a list is patrolled frequently in order to insure that all recipients have ended up on the list by their own choice. It is also important to insure that the emails on the list are in fact linked to physical email addresses. Choosing a company that patrols the list often will insure that you are paying for active email accounts and that your message is being heard.
How do you prevent list fatigue?
If a company uses one list for all of its clients, there may be a good response in the beginning, but after the same people are sent emails over and over again they stop listening to the messages you are sending. A list should constantly be repopulated with new e-mail address in order to avoid this type of fatigue.
How large is the list?
In the email marketing industry, size matters. You want a list that will communicate to a large, willing, and appropriate audience. When considering an email marketing company look for one with a relatively large list that can be divided into subgroups based on specific locations or target markets.
YellowBox has the largest Opt-In email list with the ability to effectively target audiences locally, regionally, and nationally. We patrol and update our list frequently to ensure viability. Contact us for a free consultation and pricing. http://www.yellowboxllc.com/contactUs.asp
Thursday, July 1, 2010
How to Make your Email Marketing Stand Out
Identify and understand your target market
Just like with all marketing campaigns it is important to understand who you are talking to. Your message should connect directly with the market you have identified. It is always better to target less people with a strong message than more people with a weak message.
Create an entire marketing campaign
Email marketing may just be a small piece of your overall marketing strategy. Make sure that your email marketing has a cohesive theme and message in comparison to your other materials.
Be conscious of how it will appear to readers
Email does not have the same layout guidelines as print or other media outlets. It is important that your camping fits nicely into an e-mail format. Subject lines should be kept under 50 characters so they don’t get cut off. Place the most important info at the top of the e-mail, and keep information brief so that it can quickly be scanned for important information.
Don’t try to include too much
Less is always more in an email. Too many photos, fonts, or content can make the message overwhelming and will take longer for the reader to load. Keep images small and the overall message simple. Use bolding and differing fonts sparingly, only when highlighting the most important information.
Have a powerful call to action
A call to action is a brief statement that asks your readers to take a specific action. Whether you want your readers to call a phone number, visit a website, or buy a product it is important to have a powerful and clear call to action. If your call to action brings readers to a specific landing page, that page should be complete and powerful as well.
If you don't want to worry about any of these details, contact us at http://www.yellowboxllc.com/contactUs.asp
Just like with all marketing campaigns it is important to understand who you are talking to. Your message should connect directly with the market you have identified. It is always better to target less people with a strong message than more people with a weak message.
Create an entire marketing campaign
Email marketing may just be a small piece of your overall marketing strategy. Make sure that your email marketing has a cohesive theme and message in comparison to your other materials.
Be conscious of how it will appear to readers
Email does not have the same layout guidelines as print or other media outlets. It is important that your camping fits nicely into an e-mail format. Subject lines should be kept under 50 characters so they don’t get cut off. Place the most important info at the top of the e-mail, and keep information brief so that it can quickly be scanned for important information.
Don’t try to include too much
Less is always more in an email. Too many photos, fonts, or content can make the message overwhelming and will take longer for the reader to load. Keep images small and the overall message simple. Use bolding and differing fonts sparingly, only when highlighting the most important information.
Have a powerful call to action
A call to action is a brief statement that asks your readers to take a specific action. Whether you want your readers to call a phone number, visit a website, or buy a product it is important to have a powerful and clear call to action. If your call to action brings readers to a specific landing page, that page should be complete and powerful as well.
If you don't want to worry about any of these details, contact us at http://www.yellowboxllc.com/contactUs.asp
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