Happy Halloween and Welcome to November! With all of the tricking and treating you have probably lost track of the latest news in email marketing. Here is a quick overview of what you missed during your sugar high.
Holiday promotions to dominate rest of calendar year
This should come as no surprise to you as Thanksgiving and holiday decorations pop up everywhere. The holidays are near and for many companies this is a key time to reach new customers and make sales. With the economy on the rise many retailers are expecting better turnouts and an increase in consumer spending. companies such as Neiman Marcus are wasting no time implementing thier holiday campaigns and if you are a company looking to capitalize on this time of year you should get on the ball quickly.
If you are feeling a bit lost on all of the holiday buzz, ClickZ has put together a great article on How to Put Social Content to Work this Holiday Season that will help you better understand consumers and craft your holiday email campaign strategy.
The End of Banner ads
Boring and unmemorable banner ads are out this holiday season as new rich media expandable adds from Spongecell take over. Spongecell expandable ads have the capacity of combining multiple levels of brand and product content into one cohesive message. With these new capabilities companies can combine coupons, social media links, and promotional offers with the capacity to create excitement and engagement with customers.
Apples new app guidelines; A game changer
If you are thinking of creating an app for your company as a part of your overall marketing campaign you should take the time to read over these new guidelines before you spend the money for the creation process. If you don't want to read through the extensive and ambiguous app store guidelines book than take a look at this simple overview from ClickZ that will save you time and money.
The Holidays are almost here. For help developing your holiday email marketing campaign contact us at YellowBox LLC, home of the largest opt-in email list. For a free consultation and pricing contact us at www.yellowboxllc.com
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